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Your hosts are David C. Baker of ReCourses, author, speaker, and advisor to owners of expert firms, and Blair Enns of Win Without Pitching, the sales training and coaching program for creative entrepreneurs.

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Oct 9, 2019

Blair shares some new data (at the time he and David recorded this discussion in January of 2016) that points to the one variable that can predict the likelihood of a prospect hiring your firm.


Sep 25, 2019

David wants to know if Blair thinks it's harder for creative firms to find great prospective clients, or great employees, as they unpack how to attract the right candidates using a “lead generation” plan.

 

Ideas for “Lead Generation” of candidates:

  • Social media presence
  • Guest teach a single class at a known...


Sep 11, 2019

Blair is in the spotlight discussing some bad practices driven by assumptions he's seen his clients make over the past couple decades, a few of which are new to David.

10. Branding and Full Service Advertising are Specializations

9. The More You Have to Sell the More Likely a Sale

8. An Increase in Meetings Leads to an...


Aug 28, 2019

Blair interviews David about six employee archetypes which can end up being big hiring mistakes for creative firms.


Aug 14, 2019

Blair has another podcast therapy session about “good clients vs. bad clients,” as David tries to help him see procurement people as actual human beings who sometimes are just overwhelmed.