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Your hosts are David C. Baker of ReCourses, author, speaker, and advisor to owners of expert firms, and Blair Enns of Win Without Pitching, the sales training and coaching program for creative entrepreneurs.

2bobs.com

Aug 14, 2019

Blair has another podcast therapy session about “good clients vs. bad clients,” as David tries to help him see procurement people as actual human beings who sometimes are just overwhelmed.


Jul 31, 2019

Blair has an aversion to the topic of personal branding, so David offers examples of why, when, and how the personal brands he’s seen principals develop can be either helpful or harmful for their firms.

 

LINKS

“Launch Your Career as a Podcast Guest” by David C. Baker

Episode 1 of Dexter Guff is Smarter Than You:...


Jul 17, 2019

Blair and David explore the differences they see between consultants and agencies in an effort to understand how the landscape is changing and what creative firms can do to beat consultants at their own game.

 

Links

The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth by David...


Jul 3, 2019

David admits to making a mistake, as Blair finishes his discussion from a couple episodes back on the eighth pricing model, which he claims “is the highest expression of entrepreneurship there is.”

 

Links

2Bobs episode 61 - “Different Pricing Models”

Prohibition Gin and Toolbox Design

Cup & Leaf

“Unbundling...


Jun 19, 2019

David and Blair address the obsession that many principals have with the size of firms, and the advantages of being either big or small.