Aug 15, 2018
Blair interviews David on what each of the three levels of success in running a creative firm looks like.
The Win Without Pitching Manifesto, by Blair Enns
Aug 1, 2018
David re-reads the 2nd chapter of Blair’s first book, leading to a discussion about how sales people have to choose between either presenting to clients or being present to them.
DAVID C. BAKER: Blair, we are going to talk today about replacing presentations with conversations.
BLAIR ENNS: The second...
Jul 18, 2018
There are seven patterns that almost all principals are guilty of. When David and Blair point them out, it leads their clients to say, “you must have hidden cameras in my office!"
Jul 4, 2018
Blair leads a discussion on how clients tend to take mental shortcuts in making business decisions, and how we can nudge clients without manipulating them to make a decision that is in their best interest.
Jun 20, 2018
David and Blair compare each other's competitiveness, and then offer some specific ways principals can actually collaborate with their competitors as a part of building beneficial business relationships.
BLAIR: David, today we're going to talk about how to crush your competition, is that right?