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Your hosts are David C. Baker of ReCourses, author, speaker, and advisor to owners of expert firms, and Blair Enns of Win Without Pitching, the sales training and coaching program for creative entrepreneurs.

2bobs.com


Aug 1, 2018

David re-reads the 2nd chapter of Blair’s first book, leading to a discussion about how sales people have to choose between either presenting to clients or being present to them.

 

TRANSCRIPT

DAVID C. BAKER: Blair, we are going to talk today about replacing presentations with conversations. 

BLAIR ENNS: The second...


Jul 18, 2018

There are seven patterns that almost all principals are guilty of. When David and Blair point them out, it leads their clients to say, “you must have hidden cameras in my office!"


Jul 4, 2018

 

Blair leads a discussion on how clients tend to take mental shortcuts in making business decisions, and how we can nudge clients without manipulating them to make a decision that is in their best interest.

 

Links

Rory Sutherland

Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence...


Jun 20, 2018

David and Blair compare each other's competitiveness, and then offer some specific ways principals can actually collaborate with their competitors as a part of building beneficial business relationships.

 

TRANSCRIPT

BLAIR: David, today we're going to talk about how to crush your competition, is that right?

DAVID:...