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Your hosts are David C. Baker of ReCourses, author, speaker, and advisor to owners of expert firms, and Blair Enns of Win Without Pitching, the sales training and coaching program for creative entrepreneurs.

2bobs.com

Jun 5, 2019

Blair is struck by how creative businesses have trouble applying their creativity to their revenue models, so he and David discuss some of the best ways firms can get paid.

 

LINKS

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo

The Membership Economy: Find...


May 22, 2019

David and Blair each share their own perspectives on how chasing comfort has kept them and their clients making the right decisions in both management and sales situations.

 

LINKS

2Bobs Episode 2: Say What You Think

The Challenger Sale: Taking Control of the Customer Conversation by Matthew...


May 8, 2019

Blair wants creative firms to quit viewing in-house resources as the enemy and demonstrates how the arrangements between the two can be mutually beneficial.

 

LINKS

2Bobs Episode 2: Say What You Think

2Bobs Episode 57: There are NOT Seven Reasons Why Clients...


Apr 24, 2019

David and Blair each share a list of things that they wish agency principals would do more of to take their firms to the next level of success.

 

Links

 

"The Problem of Standards" by David Maister 2001


Apr 10, 2019

Blair and David work on clarifying things by coming up with only six reasons why businesses hire creative firms.