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Your hosts are David C. Baker of ReCourses, author, speaker, and advisor to owners of expert firms, and Blair Enns of Win Without Pitching, the sales training and coaching program for creative entrepreneurs.

2bobs.com

May 16, 2018

David and Blair explore the big topic of personality assessment tools that can help firms “get the right people on the bus.”

Not Your Typical Personality Types...


May 2, 2018

Blair and David dive into a discussion on ownership structures, looking at the results of a survey that David did recently about partnerships.


Apr 18, 2018

Listeners on Twitter wanted to know what clients actually want from creative firms, so David makes a list based on his experience of what good clients want, while Blair's reaction is "who cares what clients want... all they wanted was a 'faster horse.'"


Apr 4, 2018

David gets Blair to expound on his statement that “the value conversation is where value pricing theory goes to die,” and how crucial that conversation is within the sales framework he lays out in his new book, "Pricing Creativity: A Guide to Profit Beyond the Billable Hour."


Mar 21, 2018

David and Blair take a stab at answering the complicated question of what success looks like for each of them personally, as well as what it means for their clients.