Nov 21, 2018

Blair gets David to admit that he was kind of wrong about open book management being just a fad when he originally wrote about it almost two decades ago, and David offers ways that it can actually benefit both employees and clients when used appropriately.

Links

Financial Management of a Marketing Firm by David C....

Nov 7, 2018

Blair and David analyze and then look beyond the requests for reassurance potential clients make during the late stage of a sale to address their underlying motivations.

LINKS

“Transtheoretical Model” (Prochaska & DiClemente, 1983; Prochaska, DiClemente, & Norcross, 1992)

TRANSCRIPT

DAVID C. BAKER: Blair, today I...