Apr 4, 2018
David gets Blair to expound on his statement that “the value conversation is where value pricing theory goes to die,” and how crucial that conversation is within the sales framework he lays out in his new book, "Pricing Creativity: A Guide to Profit Beyond the Billable Hour."
Nov 15, 2017
Blair has some questions this week and David has answers. The topic is profit - what it is and the targets firms should be setting.