Sep 11, 2019
Blair is in the spotlight discussing some bad practices driven by assumptions he's seen his clients make over the past couple decades, a few of which are new to David.
10. Branding and Full Service Advertising are Specializations
9. The More You Have to Sell the More Likely a Sale
8. An Increase in Meetings Leads to an...
May 22, 2019
David and Blair each share their own perspectives on how chasing comfort has kept them and their clients making the right decisions in both management and sales situations.
LINKS
2Bobs Episode 2: Say What You Think
The Challenger Sale: Taking Control of the Customer Conversation by Matthew...
May 8, 2019
Blair wants creative firms to quit viewing in-house resources as the enemy and demonstrates how the arrangements between the two can be mutually beneficial.
LINKS
2Bobs Episode 2: Say What You Think
2Bobs Episode 57: There are NOT Seven Reasons Why Clients...
Apr 24, 2019
David and Blair each share a list of things that they wish agency principals would do more of to take their firms to the next level of success.
Links
Apr 10, 2019
Blair and David work on clarifying things by coming up with only six reasons why businesses hire creative firms.