Your hosts are David C. Baker of ReCourses, author, speaker, and advisor to owners of expert firms, and Blair Enns of Win Without Pitching, the sales training and coaching program for creative entrepreneurs.
David is bothered by the notion of helping people cheat,
especially at positioning. So Blair discusses 10 ways firms could
succeed even if they either aren't ready or don't believe in the
idea of tight positioning. You’ll feel dirty.
About the Podcast
Conversations on the art of creative entrepreneurship, for advertising, marketing, digital, public relations, dev shops, etc.