Your hosts are David C. Baker of ReCourses, author, speaker, and advisor to owners of expert firms, and Blair Enns of Win Without Pitching, the sales training and coaching program for creative entrepreneurs.
David wants to know if Blair thinks it's harder for creative
firms to find great prospective clients, or great employees, as
they unpack how to attract the right candidates using a “lead
generation” plan.
Ideas for “Lead Generation” of candidates:
Social media presence
Guest teach a single class at a known school that typically
turns out a best student every semester
Offer your facility as a meeting place for trade/association
meetings
Put a rotating art gallery with an open house when the display
rotates
Quarterly webinar for prospective employees on topics they
would be fascinated with, including guests (or even a podcast)
Skill-building workshops open to the community, bringing in
expert teachers
Build a model that depends on a steady rotation of contractors
to test them out
Keep a great relationship w/ employees who leave you—they are
frequently your best people when they return after an interim
education somewhere else
About the Podcast
Conversations on the art of creative entrepreneurship, for advertising, marketing, digital, public relations, dev shops, etc.