Your hosts are David C. Baker of ReCourses, author, speaker, and advisor to owners of expert firms, and Blair Enns of Win Without Pitching, the sales training and coaching program for creative entrepreneurs.
After having discussed positioning in multiple previous
episodes, David puts together in this one episode the seven most
common mistakes firms make when positioning themselves.
About the Podcast
Conversations on the art of creative entrepreneurship, for advertising, marketing, digital, public relations, dev shops, etc.