Jun 20, 2018
David and Blair compare each other's competitiveness, and then offer some specific ways principals can actually collaborate with their competitors as a part of building beneficial business relationships.
TRANSCRIPT
BLAIR: David, today we're going to talk about how to crush your competition, is that right?
DAVID:...
Jun 6, 2018
Blair and David come up with descriptive words that help clarify each of the four parts of what David calls the "pantheon" for new business: positioning, lead generation, sales, and pricing.
Pricing Creativity: A Guide to Profit Beyond the Billable Hour