Dec 20, 2023
Blair sees too many creative firms talking at prospective clients using sales scripts instead of having a series of wide ranging conversations on their unique issues and objectives that set the tone for the potential long-term engagement.
Links
Dec 6, 2023
Blair’s latest obsession is bounded rationality, in which he sees too many creative firms failing to make “rational” decisions because they choose to bind their businesses with outdated and overly-constraining ideals like the 80/20 principle.
Links
Nov 22, 2023
David shares his thoughts on some bad advice he hears involving the focus on pursuing personal passions in business.
Nov 8, 2023
Blair weighs in on this year's Forrester report, which shows the ridiculous amount of money agencies have been wasting on pitches.
LINKS
"Are These the Last Days of the Pitch?" by Blair Enns for Win Without Pitching
"A New Forrester Report Urges Brands and Agencies to 'Ditch the Pitch'" by Olivia Morley for AdWeek...
Oct 25, 2023
David addresses another frequently asked question, looking at what creative firms should budget in terms of both money and time for their website, SaaS/automation, PR, content creation, and social media.