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Your hosts are David C. Baker of ReCourses, author, speaker, and advisor to owners of expert firms, and Blair Enns of Win Without Pitching, the sales training and coaching program for creative entrepreneurs.

2bobs.com

Jan 18, 2023

Blair has talked many times on the podcast about how innovation and efficiency are mutually opposable goals, and after presenting his first keynote on the "Innoficiency Principle" goes deeper into this idea with David.

 

Links

“The Innoficiency Problem”

“The Marketing Procurement Problem”

The Google Cemetery


Jan 4, 2023

David gets flack for his contrary perspective on how agencies shouldn’t necessarily aim for long-term client relationships. So he clarifies how he’s seen the the fear of both client and employee churn hold firms back.

 

LINKS

"Reboot Your Culture Through New Business"

"Your Firm Should Be A Team—Not A Family"