2Bobs—with David C. Baker and Blair Enns

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Your hosts are David C. Baker of ReCourses, author, speaker, and advisor to owners of expert firms, and Blair Enns of Win Without Pitching, the sales training and coaching program for creative entrepreneurs.

2bobs.com

Do Generalists Really Triumph Over Specialists?

Aug 26, 2020

David and Blair have experienced a backlash against experts, expertise, and specialization thanks to David Epstein's book, and they disagree on whether or not it's worth reading.

The Rungs You Can Reach on the Ladder of Lead Generation

Aug 12, 2020

Blair and David discuss three tiers of inbound and outbound marketing that firms should be using for new business development.