Preview Mode Links will not work in preview mode

 

Your hosts are David C. Baker of ReCourses, author, speaker, and advisor to owners of expert firms, and Blair Enns of Win Without Pitching, the sales training and coaching program for creative entrepreneurs.

2bobs.com

Dec 21, 2022

Blair frequently tells his clients, “You reinvent the firm one new client at a time.” So looking ahead to the new year, he has five areas where principals can be looking to upgrade their agency’s culture through the next new client.

 

Links

Tim Williams, The Unscalable Business Model

Jim de Zoete, Don't Pitch...


Dec 7, 2022

Have your firm's managers been promoted based on technical proficiency and status, or was it because of their self-awareness and critical thinking? David shares why he sees so many poor managers in the creative firms he's worked with, and then lists what he looks for in great team leaders.

Read the episode notes and...


Nov 23, 2022

Without turning everything into a power play, David provides seven sources of leverage that can help agencies maintain the leadership role in client engagements long term.

 

Read the epiosde notes and transcript at http://2bobs.com/podcast/maintaining-the-expert-position-after-the-sale


Nov 9, 2022

David has 16 things for principals to try when they feel the need to do something different from running their firm.

 

Links

Play the Game of Constraints


Read the epsisode notes and transcript...


Oct 26, 2022

Blair talks about his new podcast with Leah Power, 20% - The Marketing Procurement Podcast, in which they are speaking with marketing, procurement, and agency professionals about how to "procure" creativity without killing it.

Read the episode notes and transcript...