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Your hosts are David C. Baker of ReCourses, author, speaker, and advisor to owners of expert firms, and Blair Enns of Win Without Pitching, the sales training and coaching program for creative entrepreneurs.

2bobs.com

Mar 25, 2020

Given where the economy is currently heading, David offers a framework that can help principals of creative firms make those tough staffing decisions in a timely and considerate manner.


Mar 11, 2020

David asks Blair to clarify his advice on offering proposal options and anchoring. Is it about more than just scope and price?

 

LINKS

Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald Baker

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas T. Nagle and...